NAÏMA is a young lifestyle brand with a strong focus on creating quality goods with timeless design, sustainability and purpose.

Name and Philosophy

The meaning of the name “NAÏMA“ is different in several languages, countries and cultures. In general it means “happy“, but also “content“ and “serene“.

Regarding the philosophy, everyone involved with NAÏMA – whether it is the founder of the company, who passionately works on this brand, people working under fair conditions in countries of production, people in need receiving charitable help, as well as the customers showing interest in the brand and buying goods – should be happy and content. Everyone. 

In order to understand the philosophy of NAÏMA, three characteristics are essential and always find themselves within the brand.

Quality Goods. Timeless Design. Purpose.

Quality Goods

For the design of our NAÏMA collections we value high quality combined with timeless design over conventional fast fashion products. With sustainability and social awareness as a part of our brand philosophy, we always apply a careful consciousness while creating our products.Therefore we don’t only use sustainable materials, but are also committed to fair working conditions and fair wages of people involved.

All of our products are made with organic ring-spun combed cotton and are certified to the Organic Content Standard (OCS), the OEKO-TEX® Standard 100 and the Fair Wear Foundation.

“If you’re lucky enough to do well, it’s your responsibility to send the elevator back down.”
Kevin Spacey


An essential part of NAÏMA’s philosophy is the charitable purpose. Therefore NAÏMA donates a fixed percentage of its sales to support the Hamburg-based organization “Viva con Agua”, a network of people and organizations committed to establish access to clean drinking water and basic sanitation for people in affected regions all over the world.

Further we support various other projects and organize charity events in order to enhance our contribution to society.

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“We live in a world where consumer-awareness for quality goods is continuously increasing.
Combine that with timeless design, and purpose and you have something remarkable.”

Eric Goldberg 

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